Meet the founders
Georgia, Nina and Sophia Scott share a lifetime of travel experience, and have lived and worked all over the world. Georgia and Sophia have more than a decade of experience with their documentary film company GROUNDTRUTH Productions, working across Africa, Asia, Europe and the Middle East. Nina has spent her career working on product development, design and sales within the artisan textiles sector, engaging with companies and industries worldwide.
The sisters’ work has put them in direct contact with a range of extreme environments – from drought in East Africa to conflict in the Middle East. These experiences sparked their drive to create a company that could effect positive, meaningful change.
GROUNDTRUTH grew from the sisters’ shared belief in the power of collaboration, and their drive to protect people and nurture the planet. They have worked for five years on the development of the GROUNDTRUTH concept, which evolved through their experiences on the road, in the field and in business.
Together, they saw the opportunity to design problem-solving travel goods that drive positive change: reducing plastic pollution and improving people’s lives. Georgia, Nina and Sophia have worked collaboratively to realise this vision, drawing together their diverse skill sets to create a progressive, sustainable company and a unique range of products.
Meet the founders
Georgia, Nina and Sophia Scott share a lifetime of travel experience, and have lived and worked all over the world. Georgia and Sophia have more than a decade of experience with their documentary film company GROUNDTRUTH Productions, working across Africa, Asia, Europe and the Middle East. Nina has spent her career working on product development, design and sales within the artisan textiles sector, engaging with companies and industries worldwide.
The sisters’ work has put them in direct contact with a range of extreme environments – from drought in East Africa to conflict in the Middle East. These experiences sparked their drive to create a company that could effect positive, meaningful change.
GROUNDTRUTH grew from the sisters’ shared belief in the power of collaboration, and their drive to protect people and nurture the planet. They have worked for five years on the development of the GROUNDTRUTH concept, which evolved through their experiences on the road, in the field and in business.
Together, they saw the opportunity to design problem-solving travel goods that drive positive change: reducing plastic pollution and improving people’s lives. Georgia, Nina and Sophia have worked collaboratively to realise this vision, drawing together their diverse skill sets to create a progressive, sustainable company and a unique range of products.
What does it mean?
The origins of the word GROUNDTRUTH comes from being able to make informed decisions by direct observation and measurement (i.e. empirical evidence) as opposed to information provided by inference.
We have applied our investigative documentary filmmaking backgrounds to building every part of our ecosystem of suppliers and partners. GROUNDTRUTH is grounded in truth.
Our Mission
Born on the road, GROUNDTRUTH takes you on a journey of discovery, with future focused bags and accessories that stand at the forefront of green exploration.
By reinventing the system, we are on a mission to help shift the course of the fashion and manufacturing industries from within.
Meet our Core Team
GEORGIA SCOTT
Co-Founder & CEO
Over the course of +10 years making documentary films, capturing human stories from conflict affected communities across the world, I witnessed first-hand the unfolding effects of climate change and plastic pollution. Our unconventional origins enables me to work outside the traditional boundaries of business and carve a new path to a way of doing business that is naturally open and that places people and the planet central to our very core.
NINA SCOTT
Co-Founder & Head of Design
My research-driven approach and experience working in the artisan textile industry, allows me to create cutting-edge sustainable products and textiles. My passions is forming relationships with our partners across our supply chain ecosystem. I am driven by our strong design philosophy, inspired by our unique position in planet and people friendly ways of working.
OBAIDA FAHED
Chief Operating Officer (COO)
Originally from Syria, I have spent over 20 years working in finance and operations. My passion lies in driving critical growth through an unwavering work ethic and dedication to detail. I pride myself on my solution-focussed approach, and am excited by the huge potential of GROUNDTRUTH's capacity to help lead a positive and green business revolution.
SASHA FAIRHEAD
Brand Manager
Originally from South Africa, over the past 5 years I have developed a multiskilled set working as a freelance filmmaker across Africa. I am an avid content creator, with a love for groundbreaking inspirational stories, centered around the need to protect our natural world. Most recently I worked with CNN and the Christiane Amanpour show.
GHIATH AYOUB
Visual Communication Manager
As Syrian filmmaker, graphic designer and photographer specializing in visual communication, I'm passionate about innovating and activating free artistic expression by breaking away from traditional constraints. With extensive experience in design, my artistic vision contributes to building a distinctive artistic vision that celebrates our environment.
SOPHIA SCOTT-MILLN
Co-Founder & Head of Film
As an experienced director, producer and cinematographer, I have worked extensively on international film projects and co-founded GroundTruth Productions with Georgia in 2012. My passion lies in creating documentaries focusing on capturing human stories. I have an unwavering belief in the power of collaboration, dialogue and innovation to effect meaningful change.
