Meet the founders
Georgia, Nina and Sophia Scott share a lifetime of travel experience, and have lived and worked all over the world. Georgia and Sophia have more than a decade of experience with their documentary film company GROUNDTRUTH Productions, working across Africa, Asia, Europe and the Middle East. Nina has spent her career working on product development, design and sales within the artisan textiles sector, engaging with companies and industries worldwide.
The sisters’ work has put them in direct contact with a range of extreme environments – from drought in East Africa to conflict in the Middle East. These experiences sparked their drive to create a company that could effect positive, meaningful change.
GROUNDTRUTH grew from the sisters’ shared belief in the power of collaboration, and their drive to protect people and nurture the planet. They have worked for five years on the development of the GROUNDTRUTH concept, which evolved through their experiences on the road, in the field and in business.
Together, they saw the opportunity to design problem-solving travel goods that drive positive change: reducing plastic pollution and improving people’s lives. Georgia, Nina and Sophia have worked collaboratively to realise this vision, drawing together their diverse skill sets to create a progressive, sustainable company and a unique range of products.
Meet the founders
Georgia, Nina and Sophia Scott share a lifetime of travel experience, and have lived and worked all over the world. Georgia and Sophia have more than a decade of experience with their documentary film company GROUNDTRUTH Productions, working across Africa, Asia, Europe and the Middle East. Nina has spent her career working on product development, design and sales within the artisan textiles sector, engaging with companies and industries worldwide.
The sisters’ work has put them in direct contact with a range of extreme environments – from drought in East Africa to conflict in the Middle East. These experiences sparked their drive to create a company that could effect positive, meaningful change.
GROUNDTRUTH grew from the sisters’ shared belief in the power of collaboration, and their drive to protect people and nurture the planet. They have worked for five years on the development of the GROUNDTRUTH concept, which evolved through their experiences on the road, in the field and in business.
Together, they saw the opportunity to design problem-solving travel goods that drive positive change: reducing plastic pollution and improving people’s lives. Georgia, Nina and Sophia have worked collaboratively to realise this vision, drawing together their diverse skill sets to create a progressive, sustainable company and a unique range of products.
What does it mean?
The origins of the word GROUNDTRUTH comes from being able to make informed decisions by direct observation and measurement (i.e. empirical evidence) as opposed to information provided by inference.
We have applied our investigative documentary filmmaking backgrounds to building every part of our ecosystem of suppliers and partners. GROUNDTRUTH is grounded in truth.
Our Mission
Born on the road, GROUNDTRUTH takes you on a journey of discovery, with future focused bags and accessories that stand at the forefront of green exploration.
By reinventing the system, we are on a mission to help shift the course of the fashion and manufacturing industries from within.
Brand Introduction
Meet our Core Team
GEORGIA SCOTT
Co-Founder & CEO
With a wealth of experience managing intricate international projects in demanding settings, Georgia has developed a diverse skill set that enables her to create a distinctive business strategy and forge robust commercial partnerships with purpose-driven global brands.
OBAIDA FAHED
Co-Founder & COO
Bringing +20 years of experience, Obaida leads the finance, logistics and operations. He maintains a broad overview of the whole Business, with a hyper focus on charting a path to growth through three core revenue channels.
NINA SCOTT
Co-Founder & Head of Design
With her +10 years experience in product development, Nina is dedicated to creating groundbreaking sustainable materials and innovative designs, all while nurturing a robust supply chain relationship.
SUNNY SUN
Design Lead
Sunny brings a flare of Gorpcorp to the GROUNDTRUTH design philosophy, capturing the essence of multi functional designs built for modern-day explorers.
