A team of incredible women set sail from Iceland to Greenland, passing through fjords only now navigable due to the melting of the Arctic sea ice. The journey will of course help to bring public attention to the frightening rate of change in the Arctic but will serve several other purposes too. The team will be collecting seawater and ice samples for microplastic analysis, investigating the resilience of all female teams in extreme environments, and of course field testing the latest GROUNDTRUTH equipment. You’ll bear witness to all the action as our co-founder and experienced filmmaker Sophia Scott will be there to document the entire journey.
GEARING UP FOR AN ALL-FEMALE CREW'S EPIC SAIL TO GREENLAND
Written by Sophia Scott
Co-Founder, GroundTruth Productions & GROUNDTRUTH Global
GROUNDTRUTH bags were always designed to withstand harsh and remote environments, whilst still accommodating everyday use in the modern world. Our RIKR range was originally field tested by polar explorer Robert Swan and the Greenland expedition provides the perfect opportunity to test our latest products. The first is the new upgrade to our zip-pullers and name tags which incorporates recycled household plastic and captured atmospheric carbon dioxide. It has been an absolute privilege to work with our partner Expedition Air. They imagine a world where atmospheric carbon may be sequestered and incorporated into all manner of materials, from household items to building infrastructure. Whilst the absolute amount of carbon in any single item may be relatively small, experimenting with these materials paves the way to scaling up production in the future with the potential to make real impact. Perhaps this is one piece of the puzzle in addressing atmospheric carbon concentration and building a truly circular economy.Team UMIAQ – an Inuit word describing a boat used solely by women working around the Arctic ice.
The second line of products to be tested are our brand new RIKR sling bag prototypes (pictured). These are perfect for people who need to keep essentials within easy reach whilst keeping their hands free. The idea was first conceived in partnership with Arctic explorer and Team UMIAQ member Felicity Aston MBE.
Follow the Team UMIAQ journey through our expedition Twitter handle @TeamUmiaq and of course via our GROUNDTRUTH Instagram account @groundtruth.global
You can also track our journey live HERE !